Personality in Marketing

I just watched one of the Allstate commercials featuring the character Mayhem. If you have not seen this character... he represents chaos, confusion, lack of customer service, rudeness..... basically everything you would not desire from an insurance company.

He does this in a manner and he is very memorable. Being memorable is a goal every marketer should have.
When you do your home inspection marketing consider if what you do is memorable.

Home Inspections in Ohio: Home inspection finds in 2011

Home Inspections in Ohio: Home inspection finds in 2011: Pretty much each year I look through and try to remember some of the more interesting photos and finds of the past year. This took a bit mor...

Time to Slow Down?

Here it is November and I am hearing of home inspectors slowing down.  It is inevitable that there be slow periods of time during any type of business. Home inspectors as a whole definitely expect it to get really slow during winter hours. As a result of this many home inspectors slow down the marketing. This is a mistake if the inspector wants gain market share and grow the business. They should keep up with the home inspection marketing.

This goes for any type of business keep up the marketing and grow your business during slow times. Take advantage of your competition slacking off. It will pay off for you.

Test

Hanging out at home with everyone. Testing an app.

Hanging out at home with the family after a good day of activity.

Home_Inspection_Marketing.mp4

New Intro for some of my video tips