Monday, January 16, 2012

Personality in Marketing

I just watched one of the Allstate commercials featuring the character Mayhem. If you have not seen this character... he represents chaos, confusion, lack of customer service, rudeness..... basically everything you would not desire from an insurance company.

He does this in a manner and he is very memorable. Being memorable is a goal every marketer should have.
When you do your home inspection marketing consider if what you do is memorable.

Monday, January 9, 2012

Home Inspections in Ohio: Home inspection finds in 2011

Home Inspections in Ohio: Home inspection finds in 2011: Pretty much each year I look through and try to remember some of the more interesting photos and finds of the past year. This took a bit mor...